To help companies innovate faster and improve efficiencies during the age of digitalisation, Rockwell Automation is evolving its service and solutions capabilities and launching a new brand – LifecycleIQ Services. The new brand represents the expanding ways that customers can engage with Rockwell Automation technology and trained professionals to improve their performance and reimagine what’s possible across their industrial value chain, a company statement said.

According to the statement, LifecycleIQ Services provide the transformative partnership that customers need and expect. By combining digital technologies with expansive human know-how, the services help companies work faster, smarter and with greater agility at every point in their business cycle. The services can help companies realise the power of a connected enterprise during the design, operations and maintenance stages in greenfield and brownfield facilities.

“LifecycleIQ Services create a more intimate customer engagement model, one that can help companies not only solve problems, but also see new possibilities in production and transform them into reality. We’re investing in providing a wide range of holistic services to help companies be more productive, safe and secure anywhere in a product, process or plant lifecycle, said Frank Kulaszewicz, Senior Vice President – Lifecycle Services, Rockwell Automation.

In addition to it, Inbavanan Rathinam, Senior Director – Solutions and Services, Asia-Pacific, Rockwell Automation, said, “One challenge faced by many industrial players in Asia-Pacific is how to adopt smart manufacturing technology quickly whilst seamlessly integrating legacy equipment and machinery. LifeCycleIQ Services help to address this unmet need holistically, enabling enterprises to be future-ready by incorporating agility and flexibility in both infrastructure and processes.”

He continued, “Driving efficiencies also continues to be increasingly important to businesses across every sector in the region, with growing attention on sustainable operations. LifeCycleIQ Services enables our customers to better plan and service every aspect of the plant, from design to safe operations, enabling reduced energy usage, minimised wastage and maximised output.”

The statement also said that using the knowledge and experience within LifecycleIQ Services, companies can strategically plan, implement and scale their digital initiatives. LifecycleIQ Services can help companies adopt a proactive cybersecurity approach and address the entire attack continuum – before, during and after an event. Also, as more companies connect their plants to remote workers and partners like original equipment manufacturers (OEMs), Rockwell Automation can help protect those connections with secure remote access and security posture assessment services.

Further, regarding the workforce support, it said that LifecycleIQ Services can help companies address their workforce challenges and gaps by assessing needs, identifying priorities and creating workforce development programmes. Rockwell Automation also uses remote support capabilities and augmented reality technologies to help companies interact virtually with support engineers, strengthen skills with virtual training, and provide safety and security services without sending people into plants.

“To improve customer experiences, LifecycleIQ Services is also introducing a new way to receive multiple services in one contract. An Integrated Service Agreement allows companies to select a package of offerings to simplify their support needs and have just one number to call to access experts and receive priority service. Companies can get 24×7 technical support, repair services, reports and analytics, field services and more, all in one integrated contract,” notified the statement.